Disney’s ABC gave in on selling upfront based on live and live-plus prime-time viewing but CFO Tom Staggs told attendees at the Deutsche Bank conference the model will change. “I think there is value to advertising that’s viewed on a time-shifting basis. Not everyone who has a personal video recorder skips the ads. ... That model in selling advertising over time is going to shift.” He sees a blend of “what we now think of as traditional advertising, new forms of advertising and more paid content on TV and video-on-demand.”
-- Staggs also said Disney has sold 6 million downloads on iTunes, 3 million of “Lost” alone.
-- And he repeated the concession that Mobile ESPN “is a little slower going than we thought it would be.