Christie Hefner, CEO of Playboy Enterprises, is giving the second keynote at the DEMXPO conference....

-- Playboy Online is our fastest growing profit center and I believe it will be our biggest profit center.

-- We are all about experimentation..try everything and see what consumers tell us.

-- Localized international sites are driving our growth online...we are partnering with local media companies who are working on the local print versions.

-- Mobile content is big internationally for us...we are working with Hutchinson and their 3G operators in Europe and Asia. We’ve just launched in Canada and we’re talking to U.S. operators.

-- Gaming is big for us and our new game has been so successful that we’re launching another spinoff game next year.

-- She’s touting the benefits of the company’s newly-launched digital edition...for Zinio, the company providing the digital edition technology, this is among the most successful of its stable of 300 magazines.

-- I think “brand” is among the most overused words...I think a true brand is one which can move across mediums.