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Dell Finishes Flirtation With Branded MP3 Players; Sells Last DJ Ditty

By Staci D. Kramer - Wed 23 Aug 2006 04:10 PM PST

Too bad Dell didn’t have a patent ... while the attention was on exploding batteries, Dell dropped the DJ Ditty, introduced last year as a Shuffle alternative that could hold more songs, and had features the Apple lanyard player lacked (an LCD screen, FM radio). Dell stopped selling the Ditty Aug. 17, according to AP—eight months after dropping the hard-drive DJs. Dell launched its player effort in 2003, just one more in a list of ideas diverting the company from its core business. It even tried to woo users away from iPods with trade-in rebates. But, hey, Dell offers a variety of OPMP—other people’s media players.
Related: Dell Offers $100 Rebate for Old Apple IPods

Posted in: Companies, Apple, Entertainment, Music, Gadgets


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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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