Editor’s note: paidContent guest blogger David Eckoff takes more away from one session in a conference than some people do from an entire conference. We’ll post a brief intro to his stories on the front page, with a link to a page with the full text of his articles, which are also being aggregated in an archive. You can also subscribe to an RSS feed.



[By Guest blogger David Eckoff]
When I first saw on the conference agenda that the founder of a website called “SQL Server Worldwide Users Group” was to present a case study, I wondered what I’d done wrong in a previous life to deserve having to endure such a topic. A site with articles about SQL servers and databases? I figured I figured I’d rather watch paint dry.


Boy, was I wrong.


Stephen Wynkoop, Founder of SSWUG.com and Dr. Flint MCGlaughlin, Director of Digital Trust, Inc., presented highly valuable suggestions applicable to any paid content site looking to increase sales conversion...

Click here for the advice and techniques that helped SSWUG achieve a 700-percent increase in free registration and 175-percent increase in paid memberships.