And so the pendulum swings: the Empires grapple with the need to get their Traditional Triad organizational structures to adapt to the FAF needs of new media ("Fast And Flexible").

They now see the need to adapt to a unified brand approach and an ad- and audience-driven model ... yet are hamstrung by traditional organizational structures (who between Edit/Sales/Circulation owns which turf and can be held accountable for what ... when all of the elements affect the others’ performance?)

The ones furthest ahead: the smaller publishers and the B-to-B world.  Easier for them to form a unified shared direction and implement it effectively—those who are furthest ahead all fall into this category.

Which B-to-C Mega-Companies to watch?  Offline, Time Inc. always leads and the rest follow.  Hearst however is becoming an equally smart player on the web and may establish the future.  Time will tell (no pun intended)....