The WSJ article had background on Revver and youTube discussions not found elsewhere. I could not get press release you reference to display, and not on Comcast’s PR site?

Here’s a cached version of the release.

http://216.109.125.130/search/cache?p=ziddio&fr=yfp-t-501&toggle=1&ei=UTF-8&u=biz.yahoo.com/bw/061103/20061103005719.html?.v=1&w=ziddio&d=W2yg8pIFNu4X&icp=1&.intl=us

Well Comcast wanting to get into the Hype laden Video sharing services is understandable.
The marginal cost for these entrenched players i.e. Cable Companies and Telecoms along with Studio’s is relatively low to enter this market space.
GIven that low cost of entry for these players not entering it is unwise.
At the end of the day there shall be a few left and the hope is you maybe the one for each one of these players that they will be the ones left or will be merged into other operations like Youtube got Googled.
In this time of Transition, for the Entrenched players the Cost for offering services such as Video Sharing or Movie Downloads is almost negligible.
The next ten years will be the period of transition with money to be made. Just as the Automobile Industry sees that in 20 years or so Hydrogen cars maybe the way for a farely significant revenue stream, yet at the moment Hybrids are part of the transition and there is money to be made.
Look at all these new types of services to try and offer some value in the interim until when the Pipes going to and from the house increase in size 100 fold to allow the creation a true Paradigm shift in how Content gets created, shared and monetized. Until then there are going to be plenty of Hypes to latch onto.