Lime, the health-oriented media firm owned by Steve Case’s Revolution Living, will phase out its fledgling TV network, and will focus on its online and broadband channels, reports WSJ. It has launched a broadband channel, and will feature original video focused on nutrition, the environment and related issues...of course ad-driven.
Lime has also announced online distribution deals, like one with Yahoo (NSDQ: YHOO), and already provides programming to Google (NSDQ: GOOG) and AOL (NYSE: TWX).
Lime started after Revolution bought Wisdom Media Group, a small, family-run cable venture, in 2005 and rebanded it as Lime. The site and TV network was relaunched as that in late 2005, and now the niche cable network is available in seven million homes but has struggled to boost its distribution....on TV, it will continue its VOD presence.
Related: Case-Backed Lime Network Launches Converged Effort