Blog Payola Firm PayperPost Gets $3 Million Funding
By Rafat Ali - Mon 02 Oct 2006 09:12 AM PST
PayperPost, the controversial blog advertising (more payola than anything else), has received $3 million in its first-round of funding. The round was led by Inflexion Partners and with participation from Villiage Ventures and Draper Fisher Jurvetson.
BW: The Orlando-based startup matches advertisers with bloggers willing to write about their products for $2 and up per post. “Bloggers get paid to write about products without having to disclose that payment, which by any measure is deceptive. What’s more, advertisers can--and usually do--specify that those bloggers must write positive comments on the product.”
Posted in: Advertising, Money, Social Media, Nanopublishing, VC+M&A
