paidContent.org - The Economics of Content

Current Story

At 50, Playboy Uses Web to Stay Young

By Rafat Ali - Sun 30 Nov 2003 02:12 AM PST

The futile (in my view) attempts of Playboy Enterprise to re-invent itself for the digital age..."As technologies grow in terms of digital cable and satellite homes, as well as Internet use and even new platforms like wireless, I think Playboy will grow with them.” Christie Hefner said. “I think we have reinforced our position as the pre-eminent branded content supplier for entertainment for grown-ups,” which, of course, means nothing.

CBS MarketWatch: A more nuanced, though unabashedly positive view of Playboy’s diversificiation efforts: “Whether it stays in the black for the next five years (to say nothing of the next 50) is going to depend more on how well it can keep up with new and constantly changing forms of content delivery.”

Posted in: Entertainment, Adult



Related Research from Alacrastore.com
0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters