TMZ.com, the AOL-backed entertainment news site, has launched in beta. The site has been launched with TelePictures Productions, a Warner Bros. company, also part of parent Time Warner. Harvey Levin, the creator of the canceled syndication show “Celebrity Justice”, is the main brain behind it.

Jim Bankoff, EVP-programming, described the site and its difference with sister site People.com, in an interview with us earlier, “what TMZ is going for was probably different from the People brand represents; in fact, it is very different. It’s going to have a different editorial voice; it’s going to focus primarily on video, that is not People ‘s focus currently. It’s going to have it’s own unique voice and its own unique production qualities. We think that there’s room for what People is doing online and what TMZ’s going to do online.”

Related:

-- AOL To Launch Ent. Industry Site With TelePictures & Harvey Levin

-- Interview: Jim Bankoff, EVP-Programming & Products, AOL: Speaks about TMZ.com…