Really. Here. Also, Facebook is now releasing a privacy control to turn off Beacon completely. “If you select that you don’t want to share some Beacon actions or if you turn off Beacon, then Facebook won’t store those actions even when partners send them to Facebook.” Before this, it would take as many as four clicks on settings to stop the Beacon info sharing feature.

Om: “So essentially he’s saying the information transmitted won’t be stored but will perhaps be interpreted. Will this happen in real time? If that is the case, then the advertising “optimization” that results from “transmissions” is going to continue. Right!”

WSJ: Facebook is trying to raise as much as $200 million in the next few months, on top of the $300 million it has raised in a round of funding that values it at $15 billion. Potential investors will likely look closely at Beacon’s prospects in determining Facebook’s value.