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Zivity, Adult Social Net Where Members Get Paid, Raises $1 Million First Round

By David Kaplan - Mon 20 Aug 2007 11:42 AM PST

Zivity, a social network that aims to occupy the intersection of Playboy, MySpace and American Idol, has raised a $1 million first round financing from private investors. The San Francisco-based company, currently in private beta, seeks to match professional photographers and models willing to pose for risque pictures. While that’s nothing new, Zivity claims to be the only social net that lets its members distribute royalties. Zivity members decide what photos are published on the site by casting votes for models and photographers. Aside from determining who and what gets posted, the votes will also decide who gets paid and how much.

The site was co-founded by Scott Banister, who previously started IronPort Systems, an anti-spam company acquired earlier this year by Cisco for $830 million. The company also says that Banister helped create the bid-for-placement model used today by Google Adwords and co-inventor of the e-mail payment system used on eBay. Release

Posted in: Entertainment, Adult, Social Media, Photo Sharing, VC+M&A


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