paidContent.org - The Economics of Content

Current Story

WSJ, FT Up Print Prices; Sign Of Business Information Confidence

By Robert Andrews - Fri 15 Jun 2007 04:52 AM PST

Indicating confidence readers will still pay for accurate business information despite the availability of the internet, Wall Street Journal will increase its US newsstand price from $1 to $1.50 from July 16 while the Financial Times will go from £1 ($1.97) to £1.30 ($2.56). Currently courting WSJ’s Dow Jones parent, Rupert Murdoch has previously rubbed his hands with excitement that proprietors can still charge for trusted financial journalism in the internet age. Both are bucking downward sales trends - in the UK, the FT, which redesigned in April, is largely alone amongst newspapers in growing any circulation (ABC), while WSJ also bucked a trend by adding a small amount in the last six-month period (FAS-FAX).

Their performance in the face of industry-wide print pessimism is impressive, but we will see if what are rather considerable increases (50 percent in WSJ’s case) will reverse that trend. FT on Saturday will go up to £1.80 ($3.54) while WSJ will remain unchanged at $1.50. WSJ’s subscription price (90 percent of readers, so low-risk) will also be unchanged. FT said its first price hike in five years was due to recent investments in growing its international news operations and redesigning. (Via AP/IHT, Guardian).

Posted in: Companies, FT.com, WSJ-DJ, Countries, UK & Europe, Media, Newspapers, Money



Related Research from Alacrastore.com
2 Responses:
  • From ! Fri 15 Jun 2007 07:13 AM

    don’t you think this is more a ploy for some press than it is confidence in their paper product?

    what’s 50 cents to a playa in the midst of a bubble rally on ws?

    raise it to $5 and do it like tiffany’s.

  • From Breadmarket Wed 20 Jun 2007 03:10 PM

    accountability and reliability of source are the main selling points, other than that they’d need a lot of exclusive stories because they sure can’t beat the internet for speed!

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters