WMG Builds Ad-Supported Music Video Site
By David Kaplan - Thu 31 May 2007 05:38 AM PST
A few weeks ago, Warner Music Group said it was shifting its resources to focus more on digital distribution. The latest move: creating an ad-supported online music video archive. The site, which also will offer pay-per-download, will allow other websites to embed Warner video programming and includes other social net features, such as video sharing. Down the road, WMG sees subscription-based and mobile platforms for its video channel as well. WMG, whose roster of artists include Madonna, REM, the Red Hot Chili Peppers and Linkin Park, will work with U.K.-based digital services provider Premium TV to create “digital hubs” that will be organized by artist, genre or label. Premium TV will help build each of the sites as well as the archive’s search system. Release (Via Bloomberg)
As part of its digital restructuring, which included the laying off 400 staffers, WMG created a new LA-based division called Den of Thieves. The new unit will work with WMG’s record labels, which include Atlantic, Elektra, Bad Boy and Rykodisc, among others, to create content for distribution around its artists’ releases and special projects.
Posted in: Advertising, Entertainment, Music, Social Media, Video Sharing
