Conde Nast Portfolio magazine will be hitting stands next week and its companion website will be released in conjunction. Jeff Jarvis was given a sneak preview of the site and, after detailing a skein of disclosures, he pronounces it “a decent collection of reasonably web-smart decisions.” Here’s what Jarvis saw:
-- They have a stable of bloggers, three of whom write for the print edition. Topics include politics, technology, entertainment, travel, and fashion.
-- The site links out to news elsewhere at Portfolio’s competitors.
-- It’s using Nielsen Buzzmetrics to track blog talk about top executives - however, you can’t then link out to that talk, which Jarvis regards as somewhat dubious.
-- Plenty of resource links for CEOs: plastic surgeons, security firms, and white-collar prison-prep firms that executives recommend; plus, there are survival guides offering tips on dealing with problems like plugging boardroom leaks.
-- There may be too much photography. “In the post-post-post Life Magazine era, I’m not sure photography is so universal in its topical appeal. There’s only so much you can do with craggy-faced moguls.”
Related:
-- Industry Moves: Yahoo Exec at Conde Nast Portfolio Helm
-- Conde Nast Portfolio Debut Set For April ‘07