paidContent.org - The Economics of Content

Current Story

Web on TV: Will It or Won’t It?

By Rafat Ali - Thu 13 Sep 2007 07:37 PM PST

Will blogs and personalities translate well onto TV? That’s the big question, and some efforts to experiment in that direction:

-- Gossip and celebrity blogs on TV: TMZ’s on TV and Perez Hilton’s now on VH1 series What Perez Sez. Will they work? “It’s almost inevitable that in their continued quest for new-media success, more broadcast and cable networks will attempt to snap up bloggers and Web properties, from entertainment to politics to finance, and turn them into TV shows...It’s also important for the online properties to remain the centerpiece, Hauslaib said. Neglect them or change them too much, and fickle audiences will find another place for their Brangelina photos.”

-- MTV-Yahoo: Yahoo Music will distribute “Nissan Live Sets,” an original online music performance series it produces, through MTV’s high definition channel MHD...MHD will air a new 30-minute episode each month for the next nine months.

Posted in: Media, TV, Social Media, Nanopublishing



Related Research from Alacrastore.com
1 Response:
  • From Ray Doustdar Fri 14 Sep 2007 10:39 AM

    Web on TV will work, depending on what the underlying franchise and property are.  For example, at TeamDating.com, we have created a group based approach to online dating, where teams of 2-4 friends sign up together, connect with other teams via the site, then make plans to meet out as a group.

    We are working with Rocket Science Labs, to bring this concept to life, and then cast via the site.  This is natural, organic, and a way to bring web alive on TV where the TV compliments the site, and vica versa. 

    There are VERY few online brands that can do this.  MySpace, YouTube, and Facebook can not, as the inherant nature of what they are about, has no TV translation.  That’s not a knock on them, it just is what it is.

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters