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Warner Bros. T-Works To Offer Online Video, Gaming, Virtual World Featuring Cartoon Icons

By David Kaplan - Thu 06 Sep 2007 09:12 AM PST

Warner Bros. (NYSE: TWX) is creating a video site that will house all its iconic animations, from Bugs Bunny to Batman, called T-Works. The site kicks off in the spring, and will showcase ad-supported programming, both archived episodes and new, original features, from WB units Looney Tunes, DC Comics and Hanna-Barbera. So far, an untitled Batman short-form series and an unnamed project based on The Wizard of Oz, are in the works and will be shown on the site first.

Aside from housing videos, T-Works will also have a slew of interactive features, including games and virtual worlds. Users will be able to create an avatar based on an existing animated character that they will be able to use on other sites, such as MySpace and Facebook. The site also comes with a “video mash-up” function that will let users create and share their own cartoon remixes. Release

WSJ: The site is Warner Bros.’ latest effort to put elements of its vast catalog of content onto the Web. Officials of the Burbank, Calif., studio say T-Works will compete directly with Walt Disney Co. and Club Penguin, a social-networking site aimed at children that Disney bought last month.

Posted in: Broadband, Companies, Time Warner, Entertainment, Gaming, Virtual worlds, Media, TV, Social Media, Video Sharing


Related Research from Alacrastore.com

2 Responses:
  • From Rita Ferrari Tue 11 Sep 2007 07:06 AM

    Anyone know if and how they are going to monetize this site or whether the WB strictly sees this as a marketing exercise?

  • From franklin edwards Tue 02 Oct 2007 10:46 PM

    i cant find a job opportunity for good producers and song writters......

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