Visible Measures Gets $13.5 Million Second Round; Acquires Vidmeter For Video Tracking
By Joseph Weisenthal - Mon 28 Jan 2008 11:15 AM PST
Boston-based Visible Measures, a startup specializing in measuring internet video, has raised a $13.5 million second round led by Mohr David Ventures, with participation from previous backer General Catalyst Partners. The company raised $5 million from General Catalyst in early 2007, bringing its total raise to $18.5 million. The company tracks online video, helping publishers and advertisers get better data. To that end, it also announced the acquisition of Vidmeter, which also helps manage and monitor syndicated online video, with a focus on viral, user-generated content. Visible Measures will integrate Vidmeter’s technology in the first half of the year. The funding round will go towards funding expansion. Release.
Posted in: Social Media, Video Sharing, VC+M&A, Venture Capital
Tags: general catalyst partners, mohr david ventures, visible measures,





