AOL: Verizon Hands Online, Mobile Ad Inventory Over To Platform-A; New Taiwan Web Portal
By David Kaplan - Mon 14 Apr 2008 05:38 AM PST
In addition to opening its new New York headquarters today, AOL (NYSE: TWX) is churning out announcements to highlight its Platform-A and expanding web presence:.
-- Verizon (NYSE: VZ) ad deal: Verizon has tapped AOL’s Platform-A digital ad agency network to sell its online and mobile advertising inventory with an extensive agreement including ad serving, targeting, and inventory management capabilities for display, mobile and video advertising services. In essence, Platform-A becomes the exclusive manager of Verizon’s inventory and and have exclusive guaranteed placement rights within the Verizon network; all other sales partners are selling on a blind-network basis. The deal also extends Verizon’s existing partnership with Third Screen Media, Platform-A’s mobile ad serving platform. The announcement emphasizes the kind of cohesion AOL wants to achieve with its ad offerings, especially since Advertising.com President Lynda Clarizio replaced Curt Viebranz as president last month because the integration was going too slowly. Release
-- AOL Opens Taiwan Site: As part of its international growth plans, AOL has so far launched 18 portals with a goal of 30 countries by the end of the year. Attempting to make good on the promise, AOL has a created a Taiwan-based web portal that will offer its usual array of services, including a variety of content pages and its e-mail and AIM tools. While AOL formed a Chinese-language speakers in the U.S. last year, it still does not have a site in China. Release
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