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Universal Music And Nokia’s ‘Comes With Music’ Offer: Operators’ Headache Now?

By Dianne See Morrison - Wed 05 Dec 2007 10:02 AM PST

When Nokia (NYSE: NOK) announced its one-year free music offer “Comes with Music” with Universal yesterday, details were sparse. There was no word on which handset the service would be offered, how much the device would cost, how the service actually worked, or what happened to the deal once the 12 months had gone by. Where and what is the catch? For consumers, who get to keep the songs they’ve downloaded after the year, the free service seems overly generous. But as Ars Technica reports, there is a snag. The songs will be DRM-protected using Microsoft’s PlaysForSure, a system that is incompatible with iPods and even Microsoft’s Zune.

How much is this deal costing Nokia? They’ve apparently taken on Universal’s nascent Total Music product, one that charges handset makers or wireless carriers a subscription fee--about $5 per month for each device sold--to give customers the free access to their music. But whether Nokia plans to subsidize the cost, which works out to $60 for the year, or to pass it on to customers is unclear, as they have not yet named the mobile phone that the service will work on.

For Universal, Nokia’s offering will test their theory that music offered for free on the device that the consumer chooses will help stamp out illegal downloads. Of course, the service merely passes on the problem of charging consumers for music to wireless operators and handset makers, who must then decide whether to eat the cost, or pass it on to consumers themselves. The real pressure could be on the operators, especially those who have invested heavily into building their own music services. More here on MocoNews.

Posted in: Companies, Microsoft, Entertainment, Music, Gadgets, Mobile

Tags: playsforsure,


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1 Response:
  • From Drew Robertson Wed 05 Dec 2007 12:05 PM

    Where are the margins for the carrier?  Will it add subs?  Doubtful.  Anyone with a phone with a USB port and a 2Gb SD card already has a better set-up than CwM.  I’ve got one and it’s from Nokia.  CwM is DOA.

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