Torstar Digital Buys Toronto Interactive Shop EyeReturn Marketing
By David Kaplan - Sat 14 Jun 2008 07:42 PM PST
Torstar Digital, the online arm of Canadian media company Torstar Corp., has acquired fellow Toronto resident EyeReturn Marketing. Terms were not disclosed. Torstar says it plans to keep the eight-year-old interactive agency’s staff and executives in place. Its purchase of EyeReturn was inspired by the company’s client roster as well as the desire to expand Torstar’s service offerings alongside other properties like online job site Workopolis and ad targeter Olive Canada Network. Release
Posted in: Advertising, Marketing, Countries, Canada, Media, Newspapers, VC+M&A, Mergers & Acquisitions
