The Hollywood Reporter has refreshed its look in a major way starting this week: it has redesigned its main logo and the print magazine, and its online site has also relaunched, with a strange new tabloid-ish look. As THR’s new publisher Eric Mika told Reuters here, the new mag/site will feature more charts, more data and more of a business focus in its reporting.

This is THR.com’s second redesign in about 18 months....the previous web redesign was botched in a big way, according to insiders, and this new print and online redesign was meant to address some of those shortcomings.

One of the big reasons for its redesign: a way to plug its parent company Nielsen’s data services. For now, the push is light, but Nielsen eventually to make some of its information available on THR.com for a fee. THR writes about its relaunch and redesign in excruciatingly long pablum, here.