As The Week magazine might put it, It’s A Good Week For… online-only versions of print publications: on April 20, the Dennis Publishing property will release a completely original internet version of the magazine for free. The bonus digital issue, which coincides with a week when the magazine is not published, will primarily focus on news about the environment – and since there’s no print product, no trees were harmed in producing this issue.
The Week generally presents about 30 percent of the magazine online, the NYT reports.  This is the first time The Week has produced an issue especially for the internet. The move certainly taps into the current print zeitgeist, as highlighted earlier by The Chicago Sun-Times’ new digital-only formats. In the past year, more and more magazines, such as Hachette Filipacchi’s Elle Girl and Premiere, Meredith’s Child and Time Inc.’s Life and Teen People, have been shuttered as print brands to live out their existence solely online.
In the case of The Week, the idea to go all digital, if only for one issue, came from Lexus’ Toyota division, which is the single sponsor of the special internet project. This is the first time the carmaker, which has met with various publishers to challenge them to develop more creative ad opportunities, is advertising with The Week; the online ads are to be followed by ads in the print version the rest of the year and a live event in LA on April 25. The cost of the sponsorship package is estimated at more than $500,000.
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