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The Industry Standard is Coming Back, Maybe

By Rafat Ali - Fri 07 Sep 2007 02:41 PM PST

As Business 2.0 closes, another of the old names is being dusted off and will possibly make a comeback: The Industry Standard, at TheStandard.com. The now-placeholder site was discovered by chance by Eric Savitz at Barron’s, and now IDG told us in a statement: “IDG Communications is exploring the creation of a media property covering emerging technologies and the internet economy, potentially using IDG’s Industry Standard Brand.” Do we need another publication, albeit a storied one, covering this space?

This is not the first time it has tried to made a comeback: it tried in 2004, but sputtered out soon. Meanwhile, believe it or not, the Polish version of Industry Standard is still going strong, with the same logo/design of yore.

Posted in: Media, Magazines

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4 Responses:

From Manuel Sun 09 Sep 2007 03:57 AM

I would love to see TheStandard.com coming back. It was one of my favourite website for many years!

From Peter Mon 10 Sep 2007 05:32 AM

Given the coverage by the blogosphere and existing media titles, I’m not sure this will be growing the market. If we didn’t know the brand already, would people be excited about this?

From kenobi Mon 10 Sep 2007 08:27 AM

I noticed that the .com website has a coming soon banner on it - funnny how this has come out at the same time that Mike Butcher, previously of Industry Standard UK launches TechCrunch UK.