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Sugar Publishing Buys Fashion Blog Network Coutorture

By Rafat Ali - Mon 08 Oct 2007 10:17 PM PST

Blog network Sugar Publishing, based in San Francisco, is making another buy: it has bought Coutorture, a network of about 230 sites and blogs focusing on fashion segment. Two weeks ago Sugar announced buying social shopping site Shopstyle.
VentureBeat: Sugar recently gave up on an idea to create an ad network for women, saying there was no value in it, though rival Glam is offering such a network and reporting strong revenue growth.

NBC Universal (NYSE: GE) invested in Sugar’s second round this past June and now owns a small stake; as part of that deal, iVillage took over the network’s display ad sales and was able to roll up its 4.5 million monthly uniques.

TheDeal: The company is profitable and has $12 million in the bank.

Posted in: Companies, NBC Universal, VC+M&A



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