Steve Case’s much anticipated online health portal RevolutionHealth (RVH) has launched, and will make a risky move into premium services soon
The site starts off free, but eventually begin charging for premium service...Case hopes consumers will eventually pay about $100 a year to subscribe to the site, the WSJ story says.
RVH CEO John Pleasants says the company envisions a day when users have online “health dashboards” that they use to manage their information, similar to the way people manage their finances online. For example, as part of its premium services, Revolution members will be able to download medical-expense software; on the free site, they’ll be able to shop for health insurance, which the company believes will become more popular as employers increasingly move to a system of health-care-spending allowances for employees to purchase their own coverage
Also on cue, WebMD is announcing a revamped site with new tools that match some of those offered by RevolutionHealth.
Meanwhile, Case is blogging the launch here, and his welcome letter here.
Related: Health Portal Wars Heating Up: Revolution, Everydayhealth, Google Health, Choice Media