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Social Shopping Site Stylefeeder Raises $1 Million

By Joseph Weisenthal - Sun 07 Oct 2007 02:06 PM PST

Boston-based social shopping site Stylefeeder has raised $1 million from Highland Capital Partners and Schooner Capital, reports VentureBeat.  The company’s site also indicates that RSS Investors, the RSS-focused VC fund, is an investor (suggesting, perhaps, that their focus isn’t quite as narrow as initially planned). StyleFeeder works like other algorithm-based discovery services, recommending items based on past history and the preferences of users with similar tastes.  LA-based ThisNext is a key competitor, as is Kaboodle, purchase by Hearst in August.

StyleFeeder, which was originally founded in 2005, was acq-hired by TopTenSources in 2006, before being spun out earlier this year, according to a recent GigaOM post.

Posted in: Social Media, Technologies/Formats, E-commerce, VC+M&A


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