Wishpot, a social shopping start-up, has raised a $1 million first round from Monster Venture Partners, along with Italian internet firm H-Farm and angel backer Adrian Hanauer, who had previously invested. The consumer-based site allows users to establish shopping wishlists across various sites, while also following friends’ purchases. In addition to the consumer-facing side of the service, it also touts an analytical side, offering insight into consumer behavior. There are a lot of players in this area, including DealTaker (acquired by Media General), StyleHive, Kaboodle (acquired by Hearst) and others. Beyond that, large social nets, like Facebook, also have designs on bringing social aspects to e-commerce. Co-founder and CEO Max Ciccotosto was previously an Italy-based entrepreneur. Release.