This has my attention, for several reasons.

I’m a writer.  I joined Y/360 two years ago due to an invitation from some pretty well-placed people in the tech-community, and have been one of Y/360’s ‘featured’ bloggers for nearly a year now.  I’ve done all of this because the social-aspect of collaborating with other bloggers and writers has always appealed to me.

Yahoo, for its part, has never corrected the technical problems with Y/360, has never fully addressed the gratuitous ‘drama’ issues inherent with its user-base, never done what was necessary to adequately promote the product - much less get it out of beta-mode, and has never attracted the kind and caliber of user which would have made my experience meaningful.

It appears that Mulitply is much the same concept - with an even-greater feature-set - done ‘right’.

I will await the success of this venture, as any company in this market-space needs continued funding through the startup phase to be so.

I also might need a new home for my writing.