paidContent.org - The Economics of Content

Current Story

SaysMe.TV Raises First Round For User-Gen Political Ads; Intel, Ashton Kutcher Invest

By Joseph Weisenthal - Thu 24 Apr 2008 11:39 AM PST

Supporters of the various candidates for president are already producing and uploading their own ads, so why not turn that into a business. Drawing inspiration from SpotRunner, SaysMe.TV has created a library of political ads that individual can buy, slap their name on, and run for cheap on various networks. One way this is works is for candidates to create and ad, upload it to the site, but then let its supporters pay for it with their own funding (I’m curious about whether this runs into some regulatory gray areas, pertaining to candidates coordinating with outside backers.) Additionally, users can create their own ads and get paid when someone decides to run it. The company has announced a first round from Intel (NSDQ: INTC) Capital, Prime Capital, Katalyst Films (Ashton Kutcher’s company), Bill Apfelbaum and other unidentified angles. The amount was not disclosed. Perhaps bowing to the inherent cyclicality of the political advertising business, SaysMe says it will use the funding to expand outside of the political vertical. Founder and CEO Lisa Eisenpresser was previously involved in the infomercial business at Sunshine Direct. Release.

Posted in: Social Media, VC+M&A, Venture Capital

Tags: prime capital, ashton kutcher, bill apfelbaum, saysme.tv, katalyst films, intel capital,

Check our our new Social Media Deals Report, which examines the categories, number and size of VC and M&A deals into social media

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters