It’s an interesting article that isolates the major operational issues media companies face in re-purposing their content on new platforms. I was a little disappointed that they glossed over licensing and rights management. A major bottleneck in getting content cleared for a particular platform is the inefficiency of the backoffice in understanding if they have the necessary rights. For example, in a specific episode of a series there may be dozens of contracts that restrict if this particular slow could be played on a mobile device. Just one piece of music, talent agreement, etc. could cause the show in question to be mis-used. Media companies are struggling to build or buy the appropriate infrastructure to be able to react in real-time to market demand to better understand what is available, when, where, what platform, and what are the obligations for its use.