Online Marketer Mercent Raises $6.5 Million Second Round
By Joseph Weisenthal - Wed 16 Jan 2008 11:22 AM PST
Mercent, a Seattle-based online marketing firm, has raised a $6.5 million second round led by TVC Capital, along with Madrona Venture Group and a Hillman Group affiliate. The company’s first round was for $6.75 million, according to Seattle PI. Mercent provides various on-demand services for internet retailers, and it plans to use the funding to expand its advertising network, which it claims reaches 200 million shoppers across various online channels. Release.
Posted in: Advertising, Marketing, Technologies/Formats, E-commerce, VC+M&A, Venture Capital
