Certainly a return of the boom-days scenario: Waterfront Media, formerly known as Agora Media, has received $4 million in a new round of funding from Time Warner (NYSE: TWX) Investments, Rho Capital, Village Ventures, and Star Ventures.

Waterfront Media, based in New York City and formed by the merger of Agora Media--a content commerce player online focused on health/fitness sector---and Streetmail--co-founded by Tripod founder Bo Peabody-- currently publishes Dr. Andrew Weil’s My Optimum Health Plan; and the South Beach Diet, by Dr. Arthur Agatston; among others.

All of them are subscription-based newsletters/websites...all of these self-help newsletters/products currently boasts 275,000 paid subscribers.

details here: “Waterfront Media partners with an existing brand, creates an authoritative website and markets the site through online and offline advertising and public relations. The partner gets a percentage of the subscription sales, which creates a distinct and incremental stream of revenue without any costs to the owner of the brand