NYC-based Collective Media, an online ad network, has raised a first round of funding from Greycroft Partners and iNovia Capital. The company says it will use the funds to expand operations and to enhance its proprietary ad platform, which offers audience targeting based on a number of factors, including behavior, context and geography. Publishers in the network include Reuters, Tribune, Belo (NYSE: BLC) and several others, with a strong focus on news and information sites. In addition to an impressive roster of publishers, the company claims 120 million uniques a month and year-over-year growth of 900 percent. Founded in 2005, CEO Joe Apprendi was previously CEO Falk North America, part of Falk eSolutions. Terms of the investment were not disclosed. Release.

Disclaimer: Greycroft Partners is also an investor in our parent company ContentNext Media.