O2 UK Cuts iPhone Tariff; Says Only An “Adjustment”
By Dianne See Morrison - Wed 30 Jan 2008 09:39 AM PST
It’s not about the iPhone, really. But while O2 UK announced yesterday cuts across all of their consumer tariffs, news that iPhone tariffs were being slashed were seized upon as an indication that the operator was trying to stimulate lagging sales. Anecdotal evidence recently circulating in the press claimed that only one iPhone a week was being sold at a typical-sized O2 store, though in early January O2 UK CEO Matthew Key said that the network was expected to sell 200,000 iPhones by the end of the month—in line with internal goals. Meanwhile, O2 has told the Guardian not to read too much into the cuts and that “the changes were merely an adjustment, and that they did not signal anything about overall iPhone sales.” It reiterated that the iPhone was its “fastest ever selling device”
With the price cuts, iPhone subscribers on a £35 ($70) pounds per month contract will now get three times more minutes and more than double the number of texts than before. ..lots more on MocoNews, here.
Posted in: Companies, Apple, Countries, UK & Europe, Mobile
