NYTCO And Monster Unveil NYTimes.com Co-Branded Jobs Site
By David Kaplan - Tue 19 Jun 2007 10:15 AM PST
As expected, NYTCO and Monster are launching their new co-branded NYC-area career site. (They call it the culmination of the strategic alliance the two companies struck back in February.) Aside from combining their respective help-wanted listings, the site features job-related articles and career guides, as well as a variety of ad products related to recruiting. The companies prmoise employers access to one out of every two job seekers in the New York market looking for jobs in print and online.
NYT sibling Boston.com unveiled its co-branded Monster career channel last month. The alliance is intended to meet the increased classified ad competition from the dozen entities involved in the Yahoo Newspaper Consortium, which began as co-branding with Yahoo’s HotJobs, and rival CareerBuilder, which is owned by Gannett, the Tribune Company, McClatchy and Microsoft. Release
Posted in: Advertising, Classifieds, Jobs, Companies, NYT, Media, Newspapers
