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NYT Closing Down its TimesPoints Loyalty Program

By Rafat Ali - Fri 31 Aug 2007 12:00 PM PST

Not that it will affect anything it does with online, but could possibly be a pre-cursor to ending TimesSelect, as has been rumored for a while: New York Times (NYSE: NYT) is ending its TimesPoints loyalty points and rewards program..it is ending on December 15, according to an e-mail it sent out to subscribers earlier today.

NYT debuted the program early last year, and the idea was that it was a subscription rewards program that allowed members to earn points for purchases at participating restaurants, hotels and online retailers. Points could then be redeemed to pay for the cost of NYT home delivery subscription, merchandise from The New York Times Store or gift cards from advertisers of NYT.

Posted in: Companies, NYT



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