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NYP Shuts Down PageSix Standalone Site After Less Than Four Months

By David Kaplan - Thu 20 Mar 2008 12:18 PM PST

PageSix.com, the entertainment gossip site that gained independence from its original home as part of the NYP.com in December, has been shuttered, Gawker reported. A rep for the News Corp.-owned tabloid told Gawker that it decided to pull the plug on the standalone PageSix.com due to the tanking economy. Apparently, the site had difficulty getting a toe hold in a market already saturated with established gossip sites, like TMZ and PerezHilton.

The PageSix site is now redirecting back to the main NYP.com page. As a result of the closing, a mix of 18 editorial and other staffers have been laid off, while three PageSix employees have been given other assignments at NYP.

Posted in: Companies, News Corp., Entertainment, Media, Newspapers

Tags: new york post, pagesix,

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From jb Thu 20 Mar 2008 02:47 PM

Please, the online market is hardly tanking - with projects of 20%+ growth this year in ad revenue. The Post was just realizing that they get no traffic outside of Page Six and didn’t want their newspaper site’s traffic to plummet. These are the same geniuses who raised their cover price from 25 cents to 50 cents after much fanfare, only to drop it back to 25 cents after less than a month because sales plummeted. Not a very strategic organization.