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Newsweek Site Takes First Redesign In Seven Years, Distancing Itself From MSNBC.com

By David Kaplan - Sun 14 Oct 2007 08:54 PM PST

A few days after BusinessWeek presented its revamped print and web editions, now comes Newsweek’s magazine and digital redesigns. Apart from the new look, the NYP reports that Newsweek will be reducing its online news sharing relationship with MSNBC.com after seven years. Newsweek is now a standalone site, though it continue to share some content with MSNBC.com under the terms of a new multi-year contract. While looking for greater control over the look and technology of its web presence, Newsweek will have no help directing readers to its site: in August, for example, MSNBC.com delivered half of newsweekly’s ‘s 7.2 million monthly uniques.

-- Mediaweek: This is the first time the site has been redesigned since its inception seven years ago. Hoping to attract advertisers with the promise of better targeting, the Washington Post Co. (NYSE: WPO) magazine also plans to debut six new vertical channels focusing on technology, health and ideas, supported by sponsorships and pre-roll video ads. Also in the works is a health channel, which led Greg Osberg, EVP, worldwide publisher, to boast: “When we fully launch that health channel, it will be competitive with WebMD.”

Posted in: Media, Magazines



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