I don’t really see how Netflix thinks this is going to compete with Apple’s downloads, because you cannot stream movies from Netflix on Mac OS X. You have to us Windows.  Here is what Apple users get from Netflix:

Your system is not compatible with watching instantly
Your computer’s operating system is not compatible with watching instantly.
Try again from a computer running Windows XP Service Pack 2 or Windows Vista.

So, looks like iTunes is the only (future) option for Mac OS X users.

The Issue here is Apple wont license Fairplay but that said other streaming services like Joost work on the Mac (Intel Macs) and they have a DRM scheme .

And if you own a Intel MAC you can always use Bootcamp to run XP or virtualization software .

But why should i be required to spend a bunch of money to buy a copy of windows just use it. 

“And if you own a Intel MAC you can always use Bootcamp to run XP or virtualization software”

you make it sound as if us mac users just have to hit a key stroke to get windows, how about you pays us the money?

Why can YouTube write a platform independent flash player but these guys can’t?  Answer: DRM.  They don’t care whether you can watch the movie, as long as you can’t make a copy.  (Aaron, you knew what you were getting into when you shelled out for a Mac: 7% market share.  I’m in the 0.5% ghetto and from where I’m standing, you guys get plenty of love.)

Linux User is correct - Netflix would be competing with Apple for Windows users who use Apple products like iTunes/iPod/iPhone.  That number is a lot higher than straigt OSX users.