NBC is adding a few degrees to its year-old TV 360 internet strategy. At a meeting with advertisers Thursday, NBC will discuss plans to develop a social networking tool, revamp its media player and unveil new online content related to its summer series, The Hollywood Reporter says.
Starting in June, NBC.com will allow users to embed videos of the networks’ shows on their own sites, create profile pages that will let viewers upload their own videos, launch fan groups and share viewing suggestions from like-minded users through its NBC Rewind media player. The social-networking tools will be available only via registration, which will enable NBC to provide extensive demographic and behavioral-targeting data to advertisers.
Among the content being added for the summer, the behind-the-scenes digital series/online graphic novel site Heroes 360 will be expanded as well. That site has generated 7 million unique visitors and 27 million video streams, NBC claims.
-- As for any connection between allowing users to upload their videos to NBC’s site and the ongoing news about a joint industry effort to challenge YouTube (which we reported about earlier), Jeff Gaspin, president of NBC Universal Cable and Digital Content, said: “This has nothing to do with that. If it happens, that is a total separate thing.”
-- THR is all over NBC today: another story notes how its research department is working on a metric that aggregates audiences to get a sense of how the network’s multiple platforms are performing on broadcast, cable, broadband, VOD and mobile wireless. NBC has dubbed it TAMi, for total audience measurement interactive.