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NBA’s TV Partners ESPN and TNT Expand Their Digital Rights

By Rafat Ali - Wed 31 Oct 2007 09:30 PM PST

We mentioned some part of this story last week (including Turner being NBA.com’s digital production partner), and now, some more formal details: ESPN (NYSE: DIS) and TNT have more digital rights for this NBA season, and that includes online streaming. Interestingly, the digital rights for these two start this season, while the new eight-year media agreements for TV don’t start until next year.

For ESPN, it will stream its games on its mobile TV service (on Verizon’s MediaFlo), as well as on ESPN360. It will also allow live and on-demand streaming of their N.B.A. studio shows on ESPN.com and mobile, and live audio streaming of their radio and TV games and live look-ins to games on ESPN.com, reports NYT. TNT has the same rights for its broadband service, TNT Overtime, and on mobiles.

TNT does not have a destination like ESPN, so it might deploy these rights on SI.com and AOL.com, part of the same parent company Time Warner.

The league also granted the networks digital rights to place its content on digital platforms not yet created.

Posted in: Companies, Time Warner, Turner, Entertainment, Sports

Tags: nba,


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