paidContent.org - The Economics of Content

Current Story

MySpace Debating Allowing Users To Start Commerce/Selling On Their Pages

By Rafat Ali - Mon 27 Aug 2007 08:46 AM PST

After holding out for long and being the subject of some controversies along the route, MySpace (NYSE: NWS) is debating on whether to allow commerce between its members, reports LAT. Till now, its reasoning was that it didn’t want to jeopardize the corporate advertising that accounts for the vast majority of its profit. But with Facebook and other social nets allowing it, and with some amount of success, it is now thinking about it. The users are already doing it, and policing that has been a hard task for the small staff enforcing the rules, hence the possible change of mind.

The company talked to Google and EBay about teaming up to organize user-to-user sales, but nothing has emerged. Also, for widget companies, possibilities include allowing some widget makers to sell ads within the mini-programs and take a cut, as well as letting the outside companies sell ads on their own profile pages.

Also, as we mentioned on Friday, it is now beginning to allow targeted advertising, and has begun inviting a few of its advertisers to target 10 groups of users, said Michael Barrett, chief revenue officer for Fox Interactive. In an internal test that tried to reach users interested in fashion, such targeting increased the response rate by 85 percent, Barrett said.

Posted in: Companies, News Corp., Fox Interactive, Social Media


Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters