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MySpace Adopts Chinese Name ‘Juyou’

By Pearl Research - Fri 28 Mar 2008 12:00 PM PST

MySpace.cn has confirmed its Chinese name to be Juyou, which means getting friends together. Former MSN China CEO Luo Chuan joined MySpace in 2006 and released the first test version of MySpace.cn in April 2007. The company itself was called Mai Sibei, but MySpace.cn had no Chinese name until now. Many people were confused into thinking Mai Sibei was the Chinese name of MySpace.

The name “Juyou” which means getting friends together, has drawn criticism from a few MySpace users, many of whom are white-collared workers or students. They feel that the use of Myspace should go beyond making friends and therefore the name does not fully represent the true nature of MySpace. Now, when visiting the domain juyou.com, visitors will automatically be directed to myspace.cn.

This story has been provided by our new research partner Pearl Research.

Posted in: Companies, News Corp., Fox Interactive, Countries, Asia, China

Tags: juyou, china, myspace

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