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MTV VMAs Panned But Britney, Others Draw A Cross-Platform Crowd

By Staci D. Kramer - Tue 11 Sep 2007 04:23 PM PST

MTV’s signature Video Music Awards drew a lot of negative react this year and a hefty dose of notoriety from Britney Spear’s opening number—but, instead of keeping people away, it actually may be drawing people to the Viacom (NYSE: VIA) network’s various platforms. Some numbers just coming out:

-- MTV.com attracted 4.7 million unique visitors by 1 p.m. eastern Monday, the highest-trafficked day on the site ever and up 140 percent from the day after the 2006 edition.

-- On the streaming side, MTV.com generated some 21 million streams Monday: more than 17.4 million streams from the site and another nearly 4 million from the embeddable player.

-- Subscriptions to MTV Mobile on Sunday and Monday doubled previous daily records. The top 20 videos on MTV Mobile all came from the VMAs—and the service delivered more than two times the amount of streaming video usually served on a Monday, according to the network.

Posted in: Broadband, Companies, Viacom, MTVN, Media, TV, Cable & Telecom, Mobile

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From Amit Chowdhry Wed 12 Sep 2007 07:51 AM

There is also a video of Kanye West going around cursing the TV network for letting Britney perform instead of him. Especially because he’s had a number one selling album and Britney’s career is dwindling.

From Ron Mwangaguhunga Wed 12 Sep 2007 10:19 AM

Frankly the whole show could be taken as a metaphor for the squalid state of the music industry, Rick Rubin cover for the New York Times Magazine notwithstanding.