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More on Yahoo Reorg: Sue Decker’s Memo

By Rafat Ali - Wed 29 Aug 2007 05:10 PM PST

We got the full internal memo Sue Decker sent this afternoon to the team, on Yahoo’s (Nsdq: YHOO) reorg..the full memo is here. See our earlier post on the reorg. Salient points from the memo:
-- Jerry and I and the rest of the management team have been taking a close look at our business
-- Coleman is leaving but will stay for the transition until Feb next year.
-- We are placing responsibility for all of our “partners” – advertisers, agencies, resellers, publishers, ad networks, developers, or others--in a new division called, Global Partner Solutions (GPS), under the leadership of Hilary Schneider.
-- Business development deals for Mobile and content the will continue to be led by Connected Life and the Yahoo! Network Division, respectively, and will work in close coordination with GPS.
-- The organizational changes that will accompany this change are to move Global Sales, the Online Channel, the Yahoo! Publisher Network, Corporate Partnerships and Hot Jobs under the single umbrella of Global Partner Solutions.  Reporting to Hilary will be David Karnstedt – SVP, North American Sales; Jacki Kelley – VP, Sales Strategy; Dan Foehner – VP, Worldwide Sales Operations; Mark Rabe – VP, Cross Border Sales; Rich Riley – SVP, Online Channel Division; Todd Teresi – SVP, Yahoo! Publisher Network; Jim Schinella – SVP, Corporate Partnerships; and Jeff Kinder – SVP/GM, Hot Jobs.
-- We are moving the properties in the Local Markets and Commerce Division (LMC), excluding HotJobs, from Hilary’s organization into the Yahoo! Network Division under Jeff Weiner’s strong leadership.
-- Jen Dulski will continue to lead Shopping, Travel, Auto, Real Estate and Local under Jeff and Anna Zornosa will continue to lead Personals. 
-- The engineering function will also moved to align with the product team and will report into Venkat Panchapakesan.

Posted in: Companies, Yahoo



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3 Responses:
  • From daniel Thu 30 Aug 2007 02:46 AM

    I read a nice quote recently in Robert Townsend’s “Up The Organisation” that seems appropriate:

    “I was to learn later in life that we tend to meet any new situation by reorganising; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralisation.” - Petronius Arbiter, A.D. 60

  • From Joseph Hunkins Thu 30 Aug 2007 08:23 AM

    Is the picture or the Arbiter quote above really appropriate here?  Yahoo’s suffered from a combination of lackluster management and Google brilliancies for several years now.  They still have many great products and sites, a substantial search presence, huge internet traffic, and brilliant Web 2.0 development.  At 20% of Google’s market cap I think this spells “potential” for Yahoo, not the lack of it.

  • From Thomas Schmitz Mon 03 Sep 2007 01:16 AM

    Recognizing that Yahoo’s announcement is a business document designed for investors and the media, I must say that I cannot remember one bit of it. Too much...too boring. Yawn. For myself there is far too much disconnect between Yahoo’s brand persona and its business persona. I am not saying that Yahoo’s PR team should adopt Jon Stewart like irreverence, but is this the type of language that the company’s investors really want to read? What happened to the fun forward looking company that seems bent on fading from my memory?

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