paidContent.org - The Economics of Content

Current Story

Monster.Com CEO: ‘Ad Business Has Slowed Down Because We Slowed It Down’

By Staci D. Kramer - Mon 12 May 2008 12:37 PM PST

Monster.com CEO Sal Iunuzzi says the job site’s outlook for ad growth is slow this year but it’s not a surprise. He told the WSJ: I think the ad business has slowed down because we slowed it down. We took a lot of ads down. I think there is bigger opportunity putting the ads on a wider band of sites. Suppose I create a Military.com [a Monster site in the U.S.] for France, for the U.K., for the Netherlands, Germany, etc. Not only is it growth in my recruiting businesses, but that’s where I can get a lot of growth for my advertising business.” (No mention about Monster.com’s efforts to work with newspapers or how any of the site’s partners might feel about deliberately slowed growth.)

As for pressure for social nets for professionals like LinkedIn: “It’s interesting, but it is not a replacement for what Monster does or what Monster is trying to bring to the table.”

Iunuzzi also talked about the problems with his company’s own product when he was brought in last year: “One of my own people put in for a job, went online and tried to look for a job as a head of HR. The responses he got [included some] for hairdressers, a manicurist, things like that. Now that we’ve fixed that, the number of responses to a job search has more than doubled, and they are jobs that make sense.”

Posted in: Advertising

Tags: mosnter.com, sal iunuzzi,

Check our our new Social Media Deals Report, which examines the categories, number and size of VC and M&A deals into social media

Related Research from Alacrastore.com

2 Responses:
  • From Jenkins Mon 12 May 2008 01:23 PM

    sounds like another CEO that doesn’t understand his business --- yikes! Short this stock!!!!!!!!!!!!!!!!!!

  • From kenobi Tue 13 May 2008 05:43 AM

    New feature after new feature, new strategy after new strategy, Monster never seem to get it quite right.

    Anyone remember the MyMonster service which asked users to pay around £15 in return for a full on psychometric test tool which helped you decide which career you’re suited to? A great tool for apathetic students and twenty-somethings who can’t decide on a career path - but where did it go?

    Good to see they’re on the right track in boiling down their offer to the bare basics, but will be enough? Ignoring LinkedIn, they face massive competition from niche recruitment job sites - so why not tackle that and develop a name in niche areas of recruitment?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters