Monster Worldwide and Internet Broadcasting have nearly doubled an existing deal for the job company to provide ads to TV station sites. Monster will power new co-branded career sites with 54 local TV sites produced by Internet Broadcasting, in addition to the 66 already being served under a 2005 deal. The expansion, expected to take place over the next few weeks, gives Monster coverage in the top 20 markets. Release. (via Reuters.)
-- Internet Broadcasting will contribute “a vast inventory” of co-branded TV ads, along with online ads and integrated content placement. The company claims that monthly “one in every 12 online Americans visits an Internet Broadcasting site.”
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-- NYTCO Forms Ad Alliance With Monster Worldwide
-- CareerBuilder Loses Philly.com; Monster Gets First Major Newspaper Deal