paidContent.org - The Economics of Content

Current Story

MocoNews Review With Video: AT&T’s MediaFLO Is Best Chance For Mobile TV To Take Off

By Tricia Duryee - Wed 14 May 2008 11:31 AM PST

The just-launched AT&T (NYSE: T) Mobile TV service is so good I watched the two-hour long 1982 comedy The Toy, featuring Richard Pryor without even really realizing it. In retrospect, I can see why mobile TV has been slow to take off—images are blurry, people are pixelated and lips and actions don’t sync with the soundtrack, and there’s long waits for loading and buffering. But this new service that AT&T has launched changes that because it doesn’t stream it over the cellular network. The service makes me believe that people will eventually watch TV on their mobile phone. Last week AT&T launched Qualcomm’s (NSDQ: QCOM) MediaFlo service, which is already being offered by Verizon Wireless (NYSE: VZ). The service uses broadcast methods, like the TV in your living room with rabbit ears. It does not use the cellular network. So far, it’s been slow for consumers to take off, but that’s most likely because it’s offered on a limited number of handsets, and it can be argued that up until now, they’ve been less than attractive phones. The cost might be another reason, but at $15 a month, it’s doable.

Video is below. (RSS readers will have to click through.)

FW: - Share on Ovi

Full review at our sister site mocoNews.net

Posted in: Companies, AT&T, Mobile

Tags: mediaflo,

Check our our new Social Media Deals Report, which examines the categories, number and size of VC and M&A deals into social media

Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters