From our sister site paidContent:UK, coverage of Joost at Mipcom including word that the well-funded startup is planning live broadcasting tests in 1Q08 and an in-depth interview with CEO Mike Volpi.

A couple of quick excerpts:

Distribution competition:  “Many of these companies that put content on their website or that have their own player to show their content will eventually just say ‘okay, I give up.’”

Set-tops will wait: “When broadband reaches a point where 99.9 percent of viewers can watch it all day long without problems with it, then we can do a set-top box.”

Money: “It’s completely premature to say (how much money we’ll make) because it’s dependent on pricing of ads, level of inventory, the mixture of the type of content that people watch.”

Mobile:  “I do think that’s a viable platform, for sure. I don’t think that you’re going to see us do it right now.”

Much more at PCUK and the edited transcript.